AMR 2015 CI Guidelines77

2015 CORPORATE IDENTITY GUIDELINES ASTON MARTIN RACING 2015 CORPORATE IDENTITY GUIDELINES

2015 CORPORATE IDENTITY GUIDELINES INTRODUCTION A corporate identity is fundamental to any brand. It is far more than a logo, it is a look and feel that is instantly distinguishable in any application and should reflect the values of the brand. Around the world, Aston Martin is renowned for a level of design, craftsmanship, engineering and service that is second to none, and it is the combination of these values that lies at the heart of the Aston Martin Racing corporate identity. The corporate identity helps to reinforce our values and, as such, is the outward reflection of our company’s image. The effectiveness of the corporate identity depends upon consistency, and that means applying the identity in the same manner in every application. The following corporate identity guidelines have been produced to assist all Aston Martin Racing stakeholders (official partner teams and official partners) in applying the brand consistently and accurately. This ensures the business is presented in a consistent manner, therefore strengthening the brand identity and projecting a professional image. If you have any questions relating to the application of the corporate identity please contact: Isobel Bragg E [email protected] T XXXXXXXXXX

2015 CORPORATE IDENTITY GUIDELINES LOGOTYPE AND ITS INTEGRITY The Aston Martin Racing logo is the property of the Aston Martin and is restricted and governed by Aston Martin. Use of the logo outside the Aston Martin Racing team is subject to prior approval and agreement. The following guidelines should be adhered to whenever the Aston Martin Racing logo is applied. The logo is an integral device and should not under any circumstances be used without the ‘ASTON MARTIN RACING’ text or badge (as shown). Protection area The logo should only be used in its correct proportions to maintain its 2/3 Unit integrity. The minimum height to ensure clear legibility of the logo is dependant 1 Unit on its use but should always remain clearly legible at its finished size. As a rule, use of the logo at 13mm high and above is generally deemed suitable in print. To preserve the integrity of the logotype, it is important that a 2/3 Unit minimum clear area is maintained around it. This area of clear space around the logo cannot be encroached upon as illustrated. If embroidered on clothing, etc. a much larger size of logo should be used. Please check a sample before committing to its application. 2/3 Unit 2/3 Unit 2/3 Unit

2015 CORPORATE IDENTITY GUIDELINES MONO AND COLOUR PRINT VERSIONS Aston Martin Racing’s primary corporate colours are Aston Martin Racing Green (used only in the logo), Aston Martin Gunmetal, Aston Martin Silver, Black and White. These are identified by Pantone® reference numbers and CMYK breakdown, which are accepted as a design and print standard throughout the world. British Standard, RAL and manufacturer reference numbers (where available) are provided for the equivalent paint colour. The correct use of colour for both the logostyle and background colours is shown. Overall, the combination of badge, colour and logotype has been designed to optimise the effectiveness – in terms of flexibility, legibility and aesthetics of our corporate identity Colour positive out of light Colour negative out of background Mono line silver positive Mono line positive out of light Mono line negative out of colour Mono line gunmetal positive

2015 CORPORATE IDENTITY GUIDELINES PRIMARY CORPORATE COLOURS ® ® PANTONE® ® PANTONE Process Black PANTONE 8403 877 PANTONE White C:0 M:0 Y:0 K:100 C:0 M:0 Y:0 K:80 C:0 M:0 Y:0 K:40 C:0 M:0 Y:0 K:0 R:0 G:0 B:0 R:59 G:61 B:60 R:140 G:143 B:142 R:255 G:255 B:255 #000000 #3B3D3C #8C8F8E #ffffff

2015 CORPORATE IDENTITY GUIDELINES PARTNER TEAM LOGO The Aston Martin Racing partner team logo can only be used by appointed official partner teams. The partner team logo has been designed as the official image to represent the company’s activities as an associated team to the Aston Martin Racing works programme. The partner team logo has been designed to encompass the Aston Martin Racing logo in conjunction with your individual team logo. The following guidelines should be adhered to whenever the Aston Martin Racing partner team logo is applied: The logo as a whole is an integral device and should not under any circumstances be used without the ‘ASTON MARTIN RACING’ text or without the official partner team logo (as shown). The logo outline should never be removed or altered. The logo should only be used in its correct proportions to maintain its integrity and should be situated centrally, both vertically and horizontally, within the space provided. The minimum height to ensure clear legibility of the logo is dependant on its use, but should always remain clearly legible at its finished size. As a rule, use of the logo at 13mm high and above is generally YOUR TEAM NAME deemed suitable in print. OR LOGO* If embroidered on clothing, etc. a much larger size of logo should be used, please check a sample before committing to its application. The appearance of the logotype will vary, according to the amount of space that is left between individual letters and words when it is typeset. To ensure that its appearance is always consistent, only master artwork supplied by your account manager should be used. *Team logo should be in mono form where possible.

2015 CORPORATE IDENTITY GUIDELINES PARTNER TEAM LOGO VARIATIONS Aston Martin Racing’s partner logo colours are Gunmetal Grey, 1 2 White and Black. The correct use of colour for both the logostyle and background colours is shown in the following sections. Overall, the combination of badge, colour and logotype has been designed to optimise the effectiveness – both in terms of legibility and aesthetics. These are identified by Pantone® reference numbers,which are accepted as a design and print standard throughout the world. Please see the following page. British Standard, RAL and manufacturer reference numbers (where available) are provided for the equivalent paint colour. In instances where only a long horizontal space is available (such as YOUR TEAM banners, fascias etc), the partner team logo can be presented laterally, where the Aston Martin Racing logo appears alongside the partner NAME team name. This lateral application is only to be used in such instances. 3 4 Print applications of the logo can appear as: 1. Aston Martin Racing Gunmetal out of White background 2. White out of an Aston Martin Racing Gunmetal 3. Black out of White background 4. White out of Black background YOUR TEAM YOUR TEAM NAME NAME

2015 CORPORATE IDENTITY GUIDELINES PARTNER LOGOS The Aston Martin Racing partner logo can only be used by appointed official partners. This section is to highlight the presentation of this logo. The Partner team logo has been designed as the official image to represent the company’s activities as an associated partner to the Aston Martin Racing works programme. The Official Partner logo has been designed to encompass the Aston Martin Racing logo in conjunction with official status. The following guidelines should be adhered to whenever the Aston Martin Racing official partner logo is applied. The logo as a whole is an integral device and should not under any OFFICIAL OFFICIAL circumstances be used without the ‘ASTON MARTIN RACING’ text or without the official partner logo (as shown). PARTNER SUPPLIER The logo outline should never be removed or altered. The logo should only be used in its correct proportions to maintain its integrity and should be situated centrally, both vertically and horizontally, within the space provided. The minimum height to ensure clear legibility of the logo is dependant on its use, but should always remain clearly legible at its finished size. As a rule, use of the logo at 13mm high and above is generally deemed suitable in print. If embroidered on clothing, etc. a much larger size of logo should be used, please check a sample before committing to its application. The appearance of the logotype will vary, according to the amount of space that is left between individual letters and words when it is typeset. To ensure that its appearance is always consistent, only master artwork supplied by your account manager should be used. TECHNICAL SUPPLIER

2015 CORPORATE IDENTITY GUIDELINES PARTNER LOGO COLOUR VARIATIONS Aston Martin Racing’s supporting partner logo colours are Gunmetal grey, white and black. The correct use of colour for both the logostyle and background colours is shown in the following sections. Overall, the combination of badge, colour and logotype has been designed to optimise the effectiveness – both in terms of legibility and aesthetics. These are identified by Pantone® reference numbers,which are accepted as a design and print standard throughout the world. Please see the following page. British Standard, RAL and manufacturer reference numbers (where available) are provided for the equivalent paint colour. In instances where only a long horizontal space is available (such as banners, fascias etc), the Official Partner logo can be presented OFFICIAL OFFICIAL laterally where the Aston Martin Racing logo appears alongside the partner name. This lateral application is only to be used in such PARTNER PARTNER instances. Print applications of the logo can appear as: 1. Aston Martin Racing Gunmetal out of White background 2. White out of an Aston Martin Racing Gunmetal 3. Black out of White background 4. White out of Black background OFFICIAL OFFICIAL PARTNER PARTNER

2015 CORPORATE IDENTITY GUIDELINES TYPEFACE Aston Martin Racing’s corporate typeface is Optima, and can be used in regular, bold, caps and upper and lower case. Optima is a trade mark of Linotype (a Monotype company), (also referred to as Zapf Humanist by Bitstream font collection and Optimum by MicroLogic Software, Inc.) The company and product title appears in Optima Regular Caps, but upper and lower case must be used for all other text. The use of Optima Italics for emphasis is limited to body copy only. abcdefghijklnopqrstuvwxyz ABCDGHJKLMNOPQRSTVWYZ 1234567890 !@£$%& Aa