2015 CORPORATE IDENTITY GUIDELINES TYPEFACE Aston Martin Racing’s corporate typeface is Optima, and can be used in regular, bold, caps and upper and lower case. Optima is a trade mark of Linotype (a Monotype company), (also referred to as Zapf Humanist by Bitstream font collection and Optimum by MicroLogic Software, Inc.) The company and product title appears in Optima Regular Caps, but upper and lower case must be used for all other text. The use of Optima Italics for emphasis is limited to body copy only. abcdefghijklnopqrstuvwxyz ABCDGHJKLMNOPQRSTVWYZ 1234567890 !@£$%& Aa