2015 CORPORATE IDENTITY GUIDELINES PARTNER TEAM LOGO VARIATIONS Aston Martin Racing’s partner logo colours are Gunmetal Grey, 1 2 White and Black. The correct use of colour for both the logostyle and background colours is shown in the following sections. Overall, the combination of badge, colour and logotype has been designed to optimise the effectiveness – both in terms of legibility and aesthetics. These are identified by Pantone® reference numbers,which are accepted as a design and print standard throughout the world. Please see the following page. British Standard, RAL and manufacturer reference numbers (where available) are provided for the equivalent paint colour. In instances where only a long horizontal space is available (such as YOUR TEAM banners, fascias etc), the partner team logo can be presented laterally, where the Aston Martin Racing logo appears alongside the partner NAME team name. This lateral application is only to be used in such instances. 3 4 Print applications of the logo can appear as: 1. Aston Martin Racing Gunmetal out of White background 2. White out of an Aston Martin Racing Gunmetal 3. Black out of White background 4. White out of Black background YOUR TEAM YOUR TEAM NAME NAME