2015 CORPORATE IDENTITY GUIDELINES INTRODUCTION A corporate identity is fundamental to any brand. It is far more than a logo, it is a look and feel that is instantly distinguishable in any application and should reflect the values of the brand. Around the world, Aston Martin is renowned for a level of design, craftsmanship, engineering and service that is second to none, and it is the combination of these values that lies at the heart of the Aston Martin Racing corporate identity. The corporate identity helps to reinforce our values and, as such, is the outward reflection of our company’s image. The effectiveness of the corporate identity depends upon consistency, and that means applying the identity in the same manner in every application. The following corporate identity guidelines have been produced to assist all Aston Martin Racing stakeholders (official partner teams and official partners) in applying the brand consistently and accurately. This ensures the business is presented in a consistent manner, therefore strengthening the brand identity and projecting a professional image. If you have any questions relating to the application of the corporate identity please contact: Isobel Bragg E [email protected] T XXXXXXXXXX