2015 CORPORATE IDENTITY GUIDELINES MONO AND COLOUR PRINT VERSIONS Aston Martin Racing’s primary corporate colours are Aston Martin Racing Green (used only in the logo), Aston Martin Gunmetal, Aston Martin Silver, Black and White. These are identified by Pantone® reference numbers and CMYK breakdown, which are accepted as a design and print standard throughout the world. British Standard, RAL and manufacturer reference numbers (where available) are provided for the equivalent paint colour. The correct use of colour for both the logostyle and background colours is shown. Overall, the combination of badge, colour and logotype has been designed to optimise the effectiveness – in terms of flexibility, legibility and aesthetics of our corporate identity Colour positive out of light Colour negative out of background Mono line silver positive Mono line positive out of light Mono line negative out of colour Mono line gunmetal positive
AMR 2015 CI Guidelines77 Page 3 Page 5